How cool brands stay hot - branding to generation y

Anglais How cool brands stay hot - branding to generation y (édition en anglais)

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À propos

Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what drives them and how do you develop the right brand strategies to reach this critical generation? This revised and updated 2nd edition of How Cool Brands Stay Hot reveals what drives Generation Y and how you can reach them. Based on important new research, it provides insights into the consumer psychology and behaviour of 'the Millennials'. Full of statistics and case studies including Nokia, Nivea, PlayStation, Coca Cola, Volkswagen, Smirnoff, Red Bull, H&M, and Levi's, How Cool Brands Stay Hot provides you with creative ideas on how to position, develop and promote your brands to the new consumer generation.

Rayons : Parascolaire > Concours / Examens supérieur

  • EAN

    9780749468040

  • Disponibilité

    Disponible

  • Nombre de pages

    240 Pages

  • Longueur

    24 cm

  • Largeur

    16 cm

  • Poids

    439 g

  • Distributeur

    Olf

  • Support principal

    Grand format

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