Building Global Biobrands ; Taking Biotechnology to Market

Building Global Biobrands ; Taking Biotechnology to Market

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À propos

The marketing strategist authors of this title combine their expertise to offer cutting-edge global strategies for marketing biotechnology. They show managers how bioscience and information technology can be combined to build powerful new business models.

Rayons : Parascolaire > Concours / Examens supérieur

  • EAN

    9780743222440

  • Disponibilité

    Disponible

  • Nombre de pages

    336 Pages

  • Longueur

    23.5 cm

  • Largeur

    16.3 cm

  • Épaisseur

    2.5 cm

  • Poids

    561 g

  • Distributeur

    Olf

  • Support principal

    Grand format

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