Explains the one thing you need to know - the core insight - that drives great leadership, great managing and sustained individual success. This title offers crucial performance and career lessons for business people at every level.
The marketing strategist authors of this title combine their expertise to offer cutting-edge global strategies for marketing biotechnology. They show managers how bioscience and information technology can be combined to build powerful new business models.
Controversial and iconoclastic, a veteran corporate manager and business school professor exposes the dangerous myths, fantasies and delusions that pervade so much of the business world today.
The recent News Corporation scandal has catapulted Murdoch and his global media empire into the public eye as perhaps never before. In the English-speaking world, and increasingly in 'untapped' but potentially lucrative markets such as China, Murdoch wields an influence as political kingmaker second to none. How did he do it? How did this empire, a loose 'archipelago' of media islands large and small, come to be so successful and influential? How did it all come to the current, disastrous state? And will the empire survive the recent scandal that has outraged people around the world and rocked the media? Building on many years' research and featuring many previously undisclosed revelations, THE MURDOCH ARCHIPELAGO is the most up-to-date and definitive survey of Murdoch's life and times; how power flows from influence; and whether this should (or if it can) be regulated.