**Winner of the 2013 Financial Times and Goldman Sachs Business Book of the Year Award** Though Amazon.com started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become 'the everything store', offering limitless selection and seductive convenience at disruptively low prices. To achieve that end, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now...
Jeff Bezos stands out for his relentless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way that Henry Ford revolutionized manufacturing. Amazon placed one of the first and largest bets on the Internet. Nothing would ever be the same again.
Shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. This book demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances.
The new book from the bestselling authors of 'The Beermat Entrepreneur' and 'The Boardroom Entrepreneur'. For everyone who knows they have to sell, but is afraid of the process, and for anyone who does sell, and is determined to make sales more than just an extra but a key part of their business strategy.
An in-depth analysis of the rapidly growing phenomenon of crowdsourcing reflects on the dramatic economic, cultural, business, and political implications of applying the open-source idea to a variety of fields outside of software development and addresses the unique opportunities and problems of this expanding trend. 80,000 first printing.
Presents a story of greed, mismanagement and dithering in which bankers seeking to make a quick buck, regulators engaged in turf wars and blame-avoidance, and governments paralyzed by the sheer scale of the problem all conspired to bring the banking system almost to its knees.
Shows how industrialist Ray Anderson revolutionised his company. This title covers 7 ways of sustainability: moving towards zero waste; making emissions benign; using renewable energy; instigating closed-loop recycling; ensuring transportation is resource-efficient; creating a corporate ecosystem; and, assessing costs accurately.
We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.
But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.
What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available to the consumer for free? In this book, the author considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods.
Suitable for anyone who's applying for jobs, this book explains what recruiters are looking for, gives practical advice about how to show yourself in your best light, and provides real-life examples to help you improve your CV.
Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. This book shows the extent to which we deceive ourselves when we think we are making considered decisions.
What happens when there is almost unlimited choice? When everything is available to everyone? When the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? This book shows that the future of business does not lie in hits, but in what used to be regarded as misses.
Economics is changing radically. This book surveys the cutting-edge ideas of the leading economists, physicists, biologists and cognitive scientists who are fundamentally reshaping economics, and brings their work alive for a broad audience. These researchers argue that the economy is a 'complex adaptive system'.