A tale inspired by the life of twentieth-century Russian poet Osip Mandelstam recounts his criticism of the Stalin regime, the verbal distribution of his famous "Stalin Epigram" that led to his arrest, and his exile and death in a Siberian transit camp.
Michael E. Porter shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided.
Tells about the relations with our nearest neighbours and reveals the devastating story of how conflict, petty rivalry and bitter power-plays have turned the European dream into a nightmare. It questions what has happened to Blair's European's dream?
Tracing Churchill's relationship with America from birth to death, and assessing its legacy with his successors in Downing Street, this book presents an account of what the country meant to him, what he learned from it, and what he taught its leaders and people.
Brings together the answers from the most eminent contributors for the question "What do you believe is true even though you cannot prove it?". This collection is an insight into the instinctive beliefs of some of the brilliant minds and an invitation to answer the question yourself. It spans the range of scientific endeavour and human experience.
David Aaker and Erich Joachimsthaler take brand management to the next level - strategic brand leadership. The authors offer their conceptualization of "brand architecture" - how multiple brands relate to each other - as well as insights on the new area of internet branding.
Stephen Covey's new book will transform the way we think about leadership just as THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE changed our thinking about success.
Delivers an analysis of the clash of faith and reason. This book offers a historical tour of mankind's willingness to suspend reason in favour of religious beliefs, even when those beliefs are used to justify harmful behaviour and sometimes heinous crimes.
A reissue of this biography timed to coincide with the 100th anniversary of the theory of relativity and the 50th anniversary of the death of the genius physicist.
A history of post-colonial Africa, exploring the continent's troubled trajectory from the optimism of the independence era to the seemingly intractable problems it faces.
Explores such theatres as the Balkans, Africa and the Ottoman Empire. This book assesses Britain's participation in the first World War in the light of what became a struggle for the defense of liberalism. It shows how the war shaped the short twentieth century that followed it.
The author of the best-selling Unconventional Success presents a revised edition of an institutional investment guide that augments the previous publication's investment strategies with new coverage of organizational governance and updated statistical figures. 25,000 first printing.
State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build brand equity to creating loyal and long-term customers.
In the modern world of business, it's all about the ability to earn the client's trust and thereby win the ability to influence them. This detailed resource book provides readers with the five crucial steps they need for developing, managing and improving client confidence.
This interactive business book provides individuals, managers and organisations with personalised tools to identify their talents and succeed at every level.
A text offering practical advice in dealing with the managerial problems of professional service firms. Issues explored include marketing and business development, multinational strategies, human resource policies, profit improvement strategies, strategic planning, and the effective behaviour of practice leaders.
A portrait of the controversial presidential advisor during a critical year in his career covers topics from the signing of the pact to end the war in Vietnam and his appointment as secretary of state to his receipt of the Nobel Peace Prize and the Watergate scandal.
Tells how the laptop generation created a new grassroots music industry, with the fans as distributors and collaborators and bands as self-contained multimedia businesses.